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Retail Business Analysis

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Retail Business Intelligence is a cloud-based service that provides customer analytics that helps brick & mortar stores to take data-driven smart decisions and increase sales.


Prism Skylabs is a technology company headquartered in San Francisco, California, that designs, develops and sells business intelligence software for retailers with a consumer storefront. The Prism Skylabs application compiles and analyzes the video data collected by surveillance cameras at brick-and-mortar locations to understand long-term trends and improve merchandising.


Foot traffic is one of the most important metrics for brick-and-mortar retailers. Knowing exactly how many people are in a store enables retailers to measure sales conversion and optimize staffing.


Retailers can now visualize the percentage of walk-by versus walk-in, as well as tracking the walking directions of shoppers at the entrance. Capture pass by vs. entry traffic with high accuracy provided there are cameras in position to process visual images for both. Analyze where your customers go as soon as they walk in your stores.


Under stand which items attract the most attention. Visualize how customers interact with product displays. The redder the product, the more frequently it was picked or touched.


Simple, color-coded data visualizations allow retailers to turn a store floor into an analytics narrative. It conveys information on customer movements as a heat map. The redder the location, the more frequently it was trafficked


Pathmaps help visualizes how customers move about within a retail location & give insight into:

  • How do customers navigate your store?
  • Are they experiencing everything?
  • Is your merchandising plan effective?


Visualize how long customers stay in a specific area over the course of any given day. If the customers stay longer, does it result in higher sales?


Export data in excel files

  • Entry Count Report
  • Entry Timecard
  • Dwell Timecard
  • Occupancy
  • Multi-store reporting


Real-time views, analyze, and export entry count data for any store locations over any period of time. Up to the minute counting, dwell and traffic reporting and cross-store analytics.


Ryan Bonifacino, VP of Digital Strategy at Alex and Ani

Prism makes the data understandable. It lets us look behind the numbers and see why things are happening
Rachel Shechtman, Owner of STORY NYC

Rachel Shechtman, Owner of STORY NYC

Prism gives me real-time access to the store at any given time, which has been incredibly helpful given the amount of time I travel…I can use Prism ten times easier than I can half the apps on my phone.

Jon Grander, VP of Asset Management at Brown Shoe Company

Anyone can get video, review it and connect the dots. But when you have a system that connects the dots for you by telling a story about which shoes are being touched more frequently — that can equate to a sale.

Greg Yin, VP of Innovation at Belk

We’ve had cameras in stores for years. But the nice thing about Prism is that it’s anonymizing. There’s no personal data being reflected because it’s all aggregated.

Sunhee Moon, Owner of Sunhee Moon Boutiques

Its been a tremendous asset. I use Prism to help me determine where I should put my displays and merchandise, I use it to make sure my staffing levels are perfect, and I use it to make sure my store looks great when I am on the road.


Product overview

See what retailers have to say about prism retail business intelligence

CNN – Watch this shopping technology track your every move

Discovery Channel: Prism helps retailers and protects privacy